There are a few secrets that I’d like to share with you. You may have been privy to a few of them before. Actually you may have heard of all 4, but I can promise that you will finish each article with a fresh perspective. I will show you how 4 simple secrets can create a powerhouse web business. This is the first part of the 4 article series.
Before I divulge the vault of successful web business secrets I must warn you of one thing. All the information in the world will not take the place of determination and persistence. A web business is just like an offline business. It takes hard work and resolve to succeed. However working smart is heads and tails better than plain old working. These 4 secrets will turn any smart working, dedicated average Joe or Jane into a successful web business owner.
Success Secret #1) Content is king.
Heard that before? I know I have. The thing I never knew was how to use content to my advantage. Content is useless unless it is optimized for the search engines. It must also be optimized for your reader. You have two customers – readers and search engines. You must satisfy both with the same exact content.
Content is king only if you have exact and highly specific keywords placed in correct locations. Unfortunately the hard part is determining what keywords to use. A keyword can be a single word or a phrase. It is the term that web surfers use to search for information. Place yourself in their shoes and try to discover what search terms they use. You must then evaluate the search term. How many people search using that term? How many sites already deliver information on that search term? Simple demand and supply rules. The more demand with the less supply equals more profitability.
You have several options for determining keywords and their profit potential. You can utilise Googles Keyword Planner which only gives you a rough number of searches nowadays. Or you can use a really good zero cost alternative https://app.wordtracker.com Admittedly this only gives you 5 searches before you have to pay but it gives you a start. Then there is UberSuggest which, whilst it does not give you actual numbers of monthly searches, it does give you the top 10 most searched for terms for your keyword +a-z (e.g make money online at home, make money online by typing etc).
There are several good paid alternatives. MOZ.com has one and my favorite Market Samurai. For a one off payment of $149 you can do all the searching you ever need plus a whole lot more. Just to be transparent if you click my link I will receive a tiny amount of commission!
Without a proper keyword search and analysis you may as well forget about becoming successful with an Internet business. Investing in this one secret is literally the start of planning your website.
Your next action step is to plan your site layout based on the 50-175 high-demand and low-supply keywords. Your site should be structured in three tiers. Tier one is your home page. Tier two is made of all of your main topics and also constitutes your navigation bar buttons. Tier three keywords are sub-topics of tier two pages. Organize your 50-175 keywords into three tiers. Doing this makes it easier for visitors to navigate through your site and it makes it easier for search engine spiders to find all of your pages.
Search engine spiders do not like to fish around for all of your pages and links. This is why many sites offer a “site map”. A site map is one page that contains links to all of the content pages. This is a fine route to take; however most people agree that pages with a lot of links on it are valued less than content pages that casually link to other content pages.
If you build your website on WordPress, which is the platform of choice these days, install a free plugin called Yoast SEO and this will help with your SEO and also build an XML sitemap for your site which Google loves to see.
Using three tiers allows you to go from topic to sub-topic to sub-sub-topic all by natural in-content links. For example, tier 1 is the homepage on a fitness site. Tier 2 is a page all about cardio activity and its benefits. A tier three page off of that tier 2 page is about different treadmill routines. Do you see how the site visitor would like this structure? They click on “Cardio” and are given links to more specific pages about cardio topics. Search engine spiders like the three tier structure too. It means they do not have to dig through layers and levels of useless links.
There is even more to content than finding profitable keywords and structuring your site into easy-to-navigate tiers. You must optimize each and every page on your website to perform well and rank high at search engines. Many people devote their working life to optimization secrets. A full length article just on optimizing is possible. Heck, a full length book is possible. But that is for another time!
A quick education in optimization: place your specific keyword in the file name, title, description and keyword section of your page. Then sprinkle the keyword throughout the content. Also provide a link using your specific keyword in the link text. A great trick I learned was this – look for a Wikipedia page on your chosen topic. Here is an example. On that page you will see a lot of internal links (the words in blue). These are all deemed very relevant to the keyword. These are also known as LSI – Latent Semantic Index – keywords. If you can sprinkle some of these blue words into your content then you will rank much higher in Google – trust me!
There is one last piece to content. It must effectively pre-sell your product or service and position you as the expert in your field. When your website has 50-175 optimized pages for your visitors to read through it will start to position you as the expert. Your site will become known as the place for information about (insert your niche).
When visitors find your site through search engines they are seeking information about a problem or question they have. If they land on your site and you try to sell them something right away one thing is sure – they click the back button and find another site that will give them information. This is why pre-selling your product or service is paramount. Give your visitors what they want. Answer their question and in the process let them know about your services and products.
All of the information develops rapport and trust with your site visitor. It positions you as an expert. It keeps your visitor on your site longer since they are actually reading content. Search engines notice this and rank you better. How well your site can keep visitors is known as “stickiness.” Your site must attract and keep visitors for as long as possible. This is also one of Google biggest ranking factors – time on site.
Provide content that pre-sells your products, positions you as the expert and focuses on highly profitable keywords. You cannot go wrong with your web business if you do those things. The secret to content is to satisfy both your visitor and search engines. Lose one or both and you are doomed. As I mentioned earlier, it is best to work smarter and not harder. Having a successful web business starts with effective content.