This is the fourth and final part of the 4 article series. Read from Part 1 HERE
Success Secret #4) Monetization Will Flow When All Steps Have Been Followed.
You may be a bit surprised to learn that monetization is the last of the 4 steps. Many business owners position monetization as their first goal. Everything they do from conception of the business is geared towards making money. After all, that is the point of owning your own web business, right?
When I first learned of the four step approach to making successful web businesses, I was a bit skeptical. I have never heard of such a risky business idea – think of making money as the last goal. That sounded absurd to me! In all of my small business education the emphasis was on profit charts and balance sheets and projected annual returns. Being online does change some things. One of those things is how you start and run a long term and profitable business. Any truly successful entrepreneur will tell you that they think about how much value then can give and the money is an afterthought!
Following the process of starting a web business often involved very little capital. The risk is typically much lower and the return on investment arrives in a shorter time span. Because of this you have a unique advantage to allow the natural progression of your site visitors come into play.
Let’s back up a bit and review. People search for information, not products, on Google. They are not looking to spend money, they go to Amazon, Ebay etc for that. They type in their search query at the search engines. Your site should be on the first page. You should know how to provide a killer title and description that makes the potential visitor want to click on your site.
Once they are on your site, their objective has not changed. They still want information. So give it to them. As you provide valuable content that satisfies your visitors, you should be developing trust and positioning yourself as the expert. Make recommendations to your products or services. This is the natural progression of an online visitor. They want information, they find you, they receive answers from you, they develop trust in you and think of you as an expert. It is only when those criteria have been met that you gain customers.
Remember the flow? Know – Like – Trust
Let me repeat that last line because it is the most important line in the entire 4 part series: it is only when the first three steps have been met that you earn income. The goods news is once you finish the first three steps (content, traffic, and pre-selling) you will continue to pull in hot, targeted traffic from the search engines month after month. All of this traffic is totally free! No advertising costs! Monetization naturally occurs.
There are a few things you can do to help increase your conversion rates:
– Only recommend 2-3 services or products. Having more than this makes it difficult for your visitor to decide which is best for them. It is also very difficult for you to recommend them all.
– Place graphics of your product or service on each page of your content website. This allows visitors to see your offerings more than once. Images are an absolute must within your content as people love pictures. After all, that is exactly what Instagram is all about and they are one of the fastest growing websites in the world.
– Write a monthly newsletter and provide excellent content. Also provide a special on one of your services/products. You HAVE to be getting people onto a list – a buyers list. You need to coax people into parting with their email address in return for a useful and relevant piece of content (free report, guide, video, ecourse, webinar etc). Then you need to send out regular messages automatically to them via an autoresponder. My favourite is Getresponse. (And yes if you decide to go with Getresponse I get a tiny commission for that – just to be totally transparent!).
There is a lot of talk about how often you should send out an autoresponder message. Some say, daily, some say twice a week. Personally I favor a couple of times a week but it is all down to preference. Within the messages you should have a ratio of about 3 to 1 in favor of useful info against promotion.
– Test everything- price points, graphics, sales page, etc.
So, there you have it. I am sure you can appreciate, it is impossible to guide you through every aspect of starting an online business in just 4 articles but I hope you have had an insight into the best way forward. If you would like further clarification on anything please feel free to drop us an email at email@example.com
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